![]() ![]() Or Shinola, the Detroit-themed bicycle and watch manufacturer that began a few years ago, well after the famous shoe-polish company of “ You don’t know shit from…” fame went dormant. Take a look at a brand like Madewell, the J Crew label that bought its origin story from a Massachusetts company that made terribly unfashionable factory clothes. For one thing, that’s why marketing departments exist, but workwear also offers a feeling of realness and authenticity that designer labels can’t claim… though they may try. ![]() The rest are made in Thailand and China.ĭocs aren’t the only example of functional workwear becoming a fashion item. They’re cheap, comfortable and easily found in thrift stores - leading to their adoption, at various times, by punks, skinheads, goths, and grunge kids. But change even comes to Doc Martens: Sales have declined in the new millennium, and the brand’s “Made In England” trademark is now reserved for an exclusive, pricey version of the boots. There are plenty of reasons why several generations of counterculture movements would latch on to Doc Martens. “So I thought I’d move onto utility wear.”Ī decade later, Elton John would appear in the film version of The Who’s rock opera Tommy, wearing a pair of Docs that were four and a half feet tall. “I was sick of dressing up as a Christmas tree in flowing robes that got in the way of my guitar playing,” Townshend said. Popularity doesn’t equal hipness, though, and Docs weren’t even remotely trendy until Pete Townshend from the classic rock band The Who started wearing a pair of used eight-eyelet 1460 Docs sometime around 1966. The boots were introduced to England in 1960, where they quickly became popular with mailmen and factory workers who needed something durable that they could also stand around in all day. Not long after, an English family bought the rights to produce the boots in the UK, dropping the umlaut in the Märtens name to make it sound less German. In 1952, he began making his namesake footwear, with soles made from surplus Luftwaffe rubber. (What is it about Nazis launching shoe companies? Both Adidas and Puma were also created by Germans during World War II.) Martens wanted cushioned leather boots that could absorb the pressure from walking and standing. Their comfort makes them a great business shoe, whilst iconic design features such as the original yellow outer stitching and rounded toe often remain to retain the Doc Martens attitude.Docs were originally designed by an actual Doc, a German Army doctor named Klaus Märtens, who towards the end of World War II hurt his ankle in a skiing accident. For a twist on the classic smart men's look, try a pair of Dr Martens men's flat shoes with your suit. Martens collection has diversified hugely since first invention of the original 1460, extending now to a variety of shoe styles as well as boots, and available in a range of shades alongside the classic blacks and original oxblood. Throw back to the nineties with a grunge look by styling a pair with a light short cotton dress, worn over a short sleeved white t-shirt. Martens ballet pumps are one of the more feminine Doc styles, yet still retain the classic rebellious flare of the brand. Martens women's ankle boots and tights, or wear a floral printed pair to soften the effect. Toughen up dresses with a pair of classic black Dr. Martens classic boots are hard wearing enough to withstand heavy wear for years - the worn in look is a loveable Docs characteristic for many. MartensĪffectionately known to many simply as 'Docs' or 'DMs', the shoes transcend generations and genders. The shoes began life as a practical and comfortable working boot, but have now become a world renowned fashion piece. ![]() Martens are a symbol of rebellion, attitude and the punk and grunge movements. Now a staple in shaping the British fashion landscape, Dr. Martens are iconic not only for their footwear, but for the statement making history of the brand. ![]()
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